CNET

EA: Battlefield 3 preorders outdo franchise's last title
CNET
According to the game's publisher, Electronic Arts, preorders for the title are more than 10 times higher than they were for Battlefield: Bad Company 2, the last title the company released in the franchise. It's an impressive feat.
EA Unveils Battlefield 3 Limited Edition and North American Pre-Order Bonus ItemsMarketWatch (press release)
EA Offers Battlefield 3 Beta Early To Preorder CustomersITProPortal
Origin will not undermine retailers according to Electronic Artsbettor.com (blog)

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